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Alta Organic


Organic, Fair-Trade Coffee and Tea

(831) 427-3373 / Santa Cruz, CA

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Alta Organic


Organic, Fair-Trade Coffee and Tea

(831) 427-3373 / Santa Cruz, CA

Our Mission

At Alta we roast organically grown beans which are sustainably produced and harvested. We support organic coffee growers  for the health and prosperity of those who work the land to bring our customers the very best, for the Earth and the people. We believe that coffee drinkers deserve clean, quality beans from growers who can work in better conditions. 

We are providing coffee to our community and beyond. We started organic and we continue this way because it is our core belief that organics is the best for our planet.

Organic 

Alta Organic Coffee & Tea is dedicated to supporting the farmers, the processors, the importers/exporters and all those who bring us the beans that make the best cup of coffee around. We adhere to the philosophy that coffee not only has to taste great, it has to be okay for the planet.

Air-Roasted

With  our Sivetz Roaster, we take notes on what works and what doesn’t. We roast, and then cup every variety of bean in order to insure our customers are getting the right roast for each region’s subtle needs. We create blends that round out the flavors and depth of many regions.

Read more about our Sivetz Roaster here!

Coffee of the people

Alta Coffee is the “Coffee of the People.” Every organic coffee bean you get from us is guaranteed to be roasted with care and attention, and ready to brew into the kind of flavor that coffee was meant to have; rich, strong, robust, and delicious!

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Meet the Team


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Meet the Team


PATTI SPOONER FOUNDER, 1983 Patti's passion is in the business she has grown for over 3 decades.  She believes we as consumers must stay conscious of our purchases. She has focused on the impact monoculture farming has had on coffee communities, and vows to support small organic farming to bring good coffee Read the Q & A with Patti here.

PATTI SPOONER

FOUNDER, 1983

Patti's passion is in the business she has grown for over 3 decades.  She believes we as consumers must stay conscious of our purchases. She has focused on the impact monoculture farming has had on coffee communities, and vows to support small organic farming to bring good coffee

Read the Q & A with Patti here.

GAVIN WOODS ROASTER Our newest member of the Alta Family, Gavin is proving himself to be a talented roaster with great enthusiasm to learn. You should check out his rock collection!

GAVIN WOODS

ROASTER

Our newest member of the Alta Family, Gavin is proving himself to be a talented roaster with great enthusiasm to learn. You should check out his rock collection!

KIMBER SPOONER OFFICE MANAGER Kimber joined the Alta family, unknowing that she was joining a legacy of fine tastes and high quality. Lucky for her, that went right along with her standards and she embraced Alta’s penchant for producing only the finest of coffees and customer service.  One might find Kimber working in the office, creating an Alta newsletter, delivering beans in town, or hiking in the woods with her kiddos.

KIMBER SPOONER

OFFICE MANAGER

Kimber joined the Alta family, unknowing that she was joining a legacy of fine tastes and high quality. Lucky for her, that went right along with her standards and she embraced Alta’s penchant for producing only the finest of coffees and customer service. 

One might find Kimber working in the office, creating an Alta newsletter, delivering beans in town, or hiking in the woods with her kiddos.

GABRIELLA RAPPOLT-ESQUIVEL SALES & MARKETING Gabriella joined the Alta team in 2014, when we moved to town. She is talented in so many ways, including computer skills the rest of us do not possess, an eye for detail and style, and getting down to business. 

GABRIELLA RAPPOLT-ESQUIVEL

SALES & MARKETING

Gabriella joined the Alta team in 2014, when we moved to town. She is talented in so many ways, including computer skills the rest of us do not possess, an eye for detail and style, and getting down to business. 


ROB ARMENTI

HEAD ROASTER 

Rob hails all the way from the East Coast where flavor is everything. His dedication to quality and attention to detail lends our product special promise. Rob believes that coffee should be organic, roasted in small batches and brewed strong. When he's not roasting, Rob is often found with guitar in hand and his dog at his side.

LUKE KINNEY SALES & MARKETING Luke hails from Southern California and has grown up in a retail environment for most of his life. "My dad owned a small surf shop and it really made me appreciate a family owned operation. Alta has that same spirit and Patti as well as the team really care about the coffee and the commitment to being organic and sustainable." Luke loves to work with all types of people and is passionate about sharing Alta's vision and products.

LUKE KINNEY

SALES & MARKETING

Luke hails from Southern California and has grown up in a retail environment for most of his life. "My dad owned a small surf shop and it really made me appreciate a family owned operation. Alta has that same spirit and Patti as well as the team really care about the coffee and the commitment to being organic and sustainable." Luke loves to work with all types of people and is passionate about sharing Alta's vision and products.